Campus recruitment has gradually become an indispensable part for organizations aiming at building a sustainable talent pipeline. Despite the amount of time and effort HRs invested in talent acquisition, few have reflected on the selection processes. Reviewing data from more than 300,000 students and alumni in 91 countries who actively use Highered for their job search during the autumn recruitment season in 2019, we identify some myths and we want to highlight them to support the optimization of your campus recruitment strategy. 

Myth No.1
A position normally should be advertised for two to three months

52% of positions posted on Highered have an advertisement period of two to three months. Is this really the best choice? As shown below, the conversion rate is not aligned with the length of the job active period. Shorter periods (2-6 weeks) in fact enjoy higher conversion rates in general.

Taking a closer look, we can see that job ads with 2-4 weeks’ advertisement period have the most position views and application clicks on average per day, following by ads visible for 4-8 weeks, which generates the highest conversion rate per day.

Job ads available for more than 3 months are usually graduate trainee programmes, which should be considered separately for the relatively high volume of position views.

Truth: the optimal job advertisement period should be between 2-6 weeks.

Myth No.2
October is the best hiring month in the autumn

Most positions posted during the autumn recruitment season on Highered fall in October – almost doubled the amount of ads posted in September, November or December. However, the busy month is not necessarily the best recruitment time for every organization – average position views and average application clicks are significantly lower than those in September. Talent shows strong interest in searching for jobs already in August and September, with September witnessing the highest conversion rate.

Truth: Start your campus recruitment earlier and gain an edge in talent engagement.

Myth No.3

Business school students only interested in business-related jobs

Recruiters tend to focus on promoting business-related positions to business school students. Summarizing the mentions of preferred education fields for the most applied jobs during the autumn recruitment season, we see that students identify themselves as most qualified for roles requiring Business Administration education background, with Finance and Management coming afterwards. However, we can also observe students’ growing interest in STEM related roles – notable attention from talent contributes to higher popularity than Supply Chain & Logistics and Human Resources. The trend of blending technologies, especially digital technologies, into the academic curriculum has shifted the landscape of business school education and has ignited students’ wider career goals. 

Truth: Business school students are open to STEM opportunities, especially the interdiscipline such as Business Intelligence & Analytics.